Turnstile. Tony Hawk. Taco Bell. An alliterative triumvirate of pop-culture icons, to be sure, and a new commercial for the latter fast-food chain has now united all for the meaty Build Your Own Luxe Cravings Box promotional campaign.
A new commercial for the Taco Bell menu items — lunch box value meals comprising a variety of burrito, taco, chalupa and dessert options — comes scored by Turnstile’s recent NEVER ENOUGH singles “SEEIN’ STARS” and “BIRDS.”
The commercial explains what you can get in the boxes, and then finds skate legend and menu advisor Hawk dropping onto a vert ramp with a Taco Bell cup in-hand. It’s added in press materials that, starting July 11th, buying a box directly through the Taco Bell app will unlock exclusive in-game cosmetic drops for Tony Hawk’s Pro Skater 3+4.
“Taco Bell was my fuel in the early days. It kept me going when I was chasing a dream,” Hawk commented. “I gave myself a daily Taco Bell allowance and practically lived on it while skating from morning to night. So, getting to create my own box with Taco Bell along with co-creating a line of new in-game cosmetics? It’s more than just cool, it’s a full circle moment. I hope it inspires others chasing their passion to keep pushing, keep grinding, and maybe grab a taco along the way.”
You can watch the commercial up above, while more info on the current Build Your Own Luxe Cravings Box can be found here.
This is, of course, not the first time Turnstile have teamed up with Taco Bell. In 2022, the band’s GLOW ON track “Holiday” was used to promote the fast food chain’s crispy nacho fries.
As previously reported, Turnstile recently announced their fall U.S. tour alongside Blood Orange, Amyl and the Sniffers and more. The trek begins September 15th at the Pinnacle in Nashville, Tennessee, and concludes October 14th at Austin, Texas’ Moody Amphitheatre. You’ll find all the date details here.