Legendary rocker Billy Idol takes centre stage in the new collaboration between Cutler and Gross and The Great Frog, as the two British labels reunite for a new collection of precision-crafted titanium eyewear designed to become future heirlooms.
The Modern Relics collection channels the rebellious spirit and handcrafted ethos that have defined both brands for decades, combining The Great Frog’s cult jewellery heritage with Cutler and Gross’s reputation for optical innovation and craftsmanship. Inspired by the experimentation of the 1970s, bohemian travel and treasured collections of heritage jewellery, the six-piece sunglass range pays tribute to the era’s rule-breakers and trailblazers.
Fronting the campaign, Idol embodies the collection’s spirit in a cinematic series set against the sun-drenched streets and neon-lit nights of Los Angeles. Moving between a vintage Ford and the after-hours haze of a Hollywood motel, Idol brings all his signature punk-rock attitude.
“This collection is a homage to the spirit of the early ’70s, where anything goes and experimentation is key,” commented Reino Lehtonen-Riley, creative director and owner of The Great Frog. “A new era of fashion, music and art was emerging as rebellious youth travelled, explored and brought back semi-precious stones, jewellery and fabrics from travels afar. We’ve mixed bold twists on timeless silhouettes with contemporary designs, drawing on The Great Frog’s back catalog of silversmithing and Cutler and Gross’ flair for expertly crafting frames, alongside modern Japanese titanium.”
Launching today (May 13th), the collection will be available at Cutler and Gross and The Great Frog standalone stores, as well as at cutlerandgross.com and in selected stockists globally.
